- Explain and critically evaluate fundamental concepts in the field of economics and business economics
- Explain and interpret fundamental concepts from interdisciplinary fields related to tourism (mathematics, statistics, IT, law, gastronomy, etc.)
- Analyse the macroeconomic environment, policies and indicators to assess market conditions, identify market opportunities and explore possibilities for accessing EU funds
- Understand and apply tools for strategic planning (SWOT, PEST, BCG, Porter's model, etc.) and develop specific forms of tourism to manage sustainable development of tourist destinations
- Apply knowledge of managing business processes of individual departments of business entities in selective tourism and related activities
- Create a marketing mix with the aim of improving tourist activities and tourist offerings
- Develop an entrepreneurial idea and create a business plan
- Develop the ability to analyse financial indicators and make business decisions in the field of expertise
- Apply knowledge in human resources management
- Apply knowledge in managing sales and distribution processes in tourism and hospitality establishments and other organisations
- Understand and apply legislation and standards in tourism and hospitality
- Apply modern information technology in tourism and related trades
- Apply knowledge of managing business processes in the field of enogastronomy and hospitality
- Identify and analyse business problems and propose solutions while adhering to principles of ethics and social responsibility
- Apply skills of abstract, logical, critical and creative thinking and analysis necessary for developing new added value in tourism
- Assess the importance of tourism for economic growth and development, as well as the competitiveness of the national economy/country/region/destination
- Successfully communicate and collaborate with colleagues within the collective and profession, and present professional content to the broader public
- Successfully convey attitudes, ideas, problems and solutions to experts in domestic and international environments in Croatian and foreign languages
- Develop knowledge and skills necessary for further education in the field of economics
- Keep track of scientific and professional literature and adapt acquired knowledge and skills to the workplace requirements
