- Explain fundamental concepts in economics, business economics and interdisciplinary fields related to tourism.
- Analyse the macroeconomic environment, policies and indicators in order to assess market conditions, identify market opportunities and evaluate opportunities for accessing EU funds.
- Understand and apply strategic planning tools (SWOT, PEST, BCG, Porter’s model, etc.) and approaches to developing special-interest forms of tourism in order to manage the sustainable development of a tourism destination.
- Apply integrated knowledge of business process management in tourism and related activities.
- Create a marketing mix aimed at improving tourism activities and tourism offerings.
- Develop an entrepreneurial idea and create a business plan.
- Develop the ability to analyse financial indicators and make professional business decisions.
- Coordinate human resource management, sales and distribution concepts in tourism organisations.
- Apply relevant legislation, standards and information technologies in tourism and hospitality.
- Identify and analyse business problems and propose solutions in accordance with the principles of ethics and social responsibility.
- Apply abstract, logical, critical and creative thinking and analytical skills required to develop new added value in tourism.
- Evaluate the importance of tourism for economic growth and development and for the competitiveness of the national economy/country/region/destination.
- Communicate professional content to different stakeholders in domestic and international environments.
- Independently engage with academic and professional literature and develop competencies for lifelong learning and professional development.
