Globalisation and rapid changes in the global economy have created a challenging environment that demands flexibility and innovation in business. Business decisions in the tourism industry, aimed at increasing competitiveness and achieving sustainable growth, depend on a thorough understanding of market trends and customer needs. Managing business processes in tourism requires a combination of financial analysis, strategic planning, and creative solutions to ensure high-quality services and guest satisfaction. The tourism industry requires high standards of expertise and competence among employees to effectively record, monitor, report, analyse and predict all activities. Formal education through undergraduate studies in Tourism lays the foundation for acquiring theoretical and practical knowledge and skills essential for the tourism business, in both the private and public sectors. Furthermore, the curriculum enables students to acquire additional, diverse knowledge that, while not directly related to tourism jobs, is significant for the functioning of other business processes within a company. The focus is on educating employees to be professional, responsible, reliable, flexible and ready for continuous learning throughout their careers. Students familiarise themselves with the entire tourism process while concurrently following theoretical and practical components of the curriculum at the institution and undertaking internships in entities across the private and public sectors. Consequently, they achieve professionalism and a seamless adaptation to the work process upon completing their studies.
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ENTRY REQUIREMENTS
Admission to the study programme is determined through a joint public competition organised by the University J. J. Strossmayer, as announced by the University Senate in accordance with the Statute. Candidates seeking enrolment in the study programme must submit their application through the National Information System for Applications to Higher Education, which facilitates the process of taking the state graduation exam and enrolling in the selected study programme. All relevant information is available on the website https://www.studij.hr/sve-o-prijavama.
Applicants must complete the following mandatory state graduation exams: basic level (B) in Mathematics, basic level (B) in a foreign language, and the Croatian language exam (B level/one level).
Candidates who completed a secondary education programme of at least four years in Croatia before 2010 without passing the state graduation exam, or an equivalent 12-year education abroad, may enrol in the study programme in accordance with the specific conditions established by the Faculty.
